Purchasing and supply management Essay Example | Topics and Well Written Essays - 2000 words

Purchasing and supply management - Essay Example purchasing. After 6 months, she faced a genuine problem in discharging her duties. One of the highest paid senior most medical staff and substantial revenue generator Dr. Spiller, almost negotiated and finalized an X-ray processor with New Age regional manager Mr. Jarvis. After finalizing the product and rate and he only called Rose silver to place a final order to purchase the X-ray processor from New Age. Now being in-charge of purchase, Rose tried to explain the things but he is not willing to listen her views at all. He was just explaining to Rose that the firm and person, whom he has finalized is the right company /person and only the said supplier will be able to supply the product as well as it’s a right kind of product. He even told Rose that companies (Supplier) regional manager Mr. Jarvis assured him that all the details has been taken care of by himself. Now Rose Silver is facing a kind of situation in which she could not use her expertise in the interest of hospita l as well as she could not be able to discharge her responsibilities properly. Dr. Spiller had tried to bully her. Now she is in dilemma about her future course of actions. Discussions: (1) Lysons (2000, P.1) defines purchasing as: â€Å"Purchasing is the function responsible for obtaining by purchase, lease or other legal means, equipment, materials, components, suppliers and services required by an undertaking for use in production or resale†. Organizational purchasing decisions are therefore far more significant in today’s competitive situation and can play a significant part in determining company’s profitability. Purchasing is critical when it represents such a large proportion of the cost. Purchasing activities involves buying decisions to ensure that the right goods are in the right place, at the right time, at a right price, at the right quality and at the right quantity. Information is an important resource to

Teaching A Diverse Population Essay Example for Free

Teaching A Diverse Population Essay Diversity within the American classroom makes the process of teaching and learning a growing challenge.   The faces of todays students are becoming increasingly dissimilar. Schools are faced with the challenge of integrating the cultures and ethnicities of American based curriculum and students from a variety of cultures and ethnicities. Each of these students brings different culturally based rules, expectations, value systems, and educational needs to the learning environment. Facing the challenge of educating these increasingly culturally and ethnically diverse learners begins not only with a change in the management, pedagogy, and instructional delivery system, but also with a change in designers, trainers, or teachers. Research indicates that most mainstream cultural educators automatically view the world exclusively from their own viewpoints, which serves as a reference against which all others should be evaluated. This process has been commonplace in the classroom.   This results in an unwarranted belief that ones own way of doing things is best and that ones own group is markedly superior to another. â€Å"Generally speaking, this type of person is the one who neither understands nor accepts the culturally different learners values, their motives, the rewards that are meaningful to them, their locus of control, their linguistic systems, their learning styles, and their cognitive styles.† (Zhang, 2001)   This is a person who may, upon entering or creating a learning environment, do so with cultural orientations and expectations that reflect his/her own cultural values and expectations.   This can create an environment that perpetuates the predominant culture and shuts out others learners. Zhang identified talking points to enable an educational system evaluate their ability to meet the needs of minority or diverse students.   These questions include: (1) What form of educational system is most familiar to the students? (2) What kind of learning environment is most customary to these students?   In some cultures, for example, teachers are revered individuals who teach sacred truth. The task of the students is to absorb knowledge, and they seldom disagree with the teacher. In the programs designed for these particular students, we can put more fundamental basic skills for them to memorize. (3) How do the cultural backgrounds of the students influence their uses and views of time? Americans uses and views of time reflect cultural biases that alter their educational processes.   In contrast to the American clock-oriented value, some cultures are not conditioned to use every moment in a productive, task-oriented manner.   Classrooms may not be able to design curriculum in a strictly time-controlled system. Some students may need more time. (4) What kind of relationship is most natural for these students to have with the teachers? The teacher-student relationship is culturally mandated. (5) What rewards are attractive to these students? Rewards and reinforcement for learning differ in effectiveness across cultures. Some cultures teach their children different reward systems.   For instance, verbal praise, which is viewed by most teachers as a reward, is not perceived as such by children of some minority groups. (6) How can the program use some slang? American classrooms are structured on standard English, but some minority students feel more comfortable learning in a rather informal setting. The use of some slang in the program may improve learning achievement. (7) What about the students cognitive styles? American schools favor the abstract, conceptual style. Studies have shown that some cultural groups develop different cognitive styles. Some theorists express the view that culturally different children are often judged as incompetent, whereas in reality, it is their individual performance, not their competence, which is deficient. The gap between competence and performance is attributed to inappropriate situation cues inappropriate because they fail to stimulate the child into action. Mathematics requires more abstract, conceptual ability. Some minority students develop their cognitive style with concrete, objective base. Therefore situated learning environment supported by most of constructivism theorists is a good choice.   (Zhang, 2001)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Zhang offers the following criteria to evaluate a good culturally balanced curriculum: 1)   Materials are respectful of cultural, ethnic, sexual, and/or religious diversity. 2) A balance of historical perspectives is represented that recognizes the complexity underlying historical events, especially wars, and politics. 3) Gender inclusiveness is evident. 4) A balanced perspective on the values and contributions of diverse cultures is represented. 5) Images and icons are sensitive to cultural taboos and customs. 6) An ethical perspective is presented that maintains that cultural practices should be respected unless they violate principles of basic humanity. 7) Ethnic groups are represented in ways that reflect the diversity within these groups. 8) A balance of different cultures and societies is represented in images or texts. 9) Ethnic groups are represented in ways that reflect accurately their overall contributions to society. 10) Ethnic pluralism based upon respect for differences are held forth as the ideal approach to societal development. Teachers are well aware of the demographic trends in todays schools indicating that the student population is becoming more ethnically, culturally, and racially diverse.   Curriculum development and teachers are challenged to provide meaningful, relevant, and motivating educational interventions to all learners. Instruction must be responsive to the needs of these new learners, who often have backgrounds different from our own. This pluralistic focus, which requires us to accommodate diversity in the education process, must start with our own cultural   sensitivity.   This requires being able to view the world from the standpoint of a culture other than ones own.   For educators, this means accepting as valid the culturally different learners values, their motives, rewards that are meaningful to them, their locus of control, their linguistic systems, their learning styles, and their cognitive styles. Incorporating these issues into program designs, valuing this diversity and seeing it as an asset to meaningful and effective instruction are key components for relevant instructional design. Deep Teaching   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Angela Rickford, while assessing the progress of reading skills among culturally diverse classrooms, found that there still exists inequities with the system and the instruction methods of teachers.   Rickford identified six sound principles, which formulate her theory on deep teaching, which is defined as â€Å"a teachers ability to communicate and impart stated concepts, curriculum content and lesson objectives to a class of students with enjoyment, clarity, understanding, and the permanent acquisition of new knowledge by those students even if they are academically challenged.† The six principles identified in deep teaching are: 1) student engagement, 2) learner participation, 3) repetition and reinforcement, 4) high expectations, 5) sound pedagogy and 6) conceptual understanding. Student engagement: In order to educate our children successfully, we should first seek to discover where their interests lie, and then teach to those interests. Contemporary educators believe that a curriculum that incorporates real-world connections and applications will engage learners. Real-life work is meaningful to students, and effective as it allows the student to apply what they are learning.   Rickford promoted culturally relevant literature for teaching ethnically diverse studentsliterature containing themes, ideas, and issues that are consonant with their lived experiences, and with which they could readily identify. Learner Participation:   The second element of learner participation forms a natural pairing with student engagement. In the classroom, the reading teacher must be a facilitator of knowledge, and a guide and coworker. The current educational emphasis is on learning strategies such as partner reading, shared reading, homogeneous and heterogeneous grouping, authentic assessment and interactive reading comprehension techniques (predicting, visualizing, questioning, and self-monitoring), and on communication and interaction. These techniques are designed to foster a participatory, pro-active, hands-on approach to student learning. Repetition and Reinforcement:   Practice it until you can get it without thinking. It should be automatic.   It should become part of the individual. Expectations:   The issue of low expectations continues limit the progress made by minorities in todays classrooms in both direct and indirect ways. It has been well documented that low expectations are endemic in the mechanism of schooling that supports low-achieving students, and the trend is further manifested in fundamental measures of excellence such as teacher quality, teaching pedagogy, classroom management, and curricular selection.   The direct impact of low expectations on the part of classroom teachers has a cumulative effect on students. One of social psychologys most profound contributions to education has been the finding that teacher expectations can affect both childrens intellectual growth and their academic achievement.   High expectations should be the prevailing standard for all students. Sound Teaching and Conceptual Understanding:   Sound teaching pedagogy is the principle upon which the successful transfer of knowledge from teacher to student depends, while conceptual understanding is what the student gains when that knowledge has been successfully transferred. Sound teaching pedagogy and conceptual understanding are the hallmarks of effective teachers. Research has shown further that teacher knowledge and expertise are directly and systematically related to student growth and achievement. Multicultural Strategies Coleman Hamm identified multicultural strategies (integration, fusion, and alternation) that involve a desire to relate positively to individuals from multiple cultural groups, and are characterized by positive attitudes toward ones own and other groups, a moderate to high degree of facility with the roles and values of multiple groups, and a belief that members of different cultures can successfully form positive relationships. Although integration, fusion, and alternation strategies differ with respect to the specific knowledge, beliefs, and skills that guide them, each is based on a belief that cultural boundaries can and should be implemented successfully without compromise to either culture and are believed to motivate behavior to further integration. A common experience in ethnically diverse schools is to collaborate in a group format on academic tasks with peers who are from ones own, as well as from other ethnic groups.   Using a multicultural strategy, students would interact with all members of the learning group, taking steps to ensure that group members of all ethnic backgrounds are respected and are involved with the project. Learning as a Social and Cultural Process   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Given that research has demonstrated the under-performing of minority students within the Western classroom, perhpas learning is primarily a social and cultural process.   This is not to diminish the role of the individual; however, individual thinking is strongly influenced by cultural assumptions and beliefs.   Because all communities do not think, believe, or learn in identical ways, there may still be much, that is confusing to or misunderstood by children with   language, culture, and socioeconomic differences. Teachers must be willing to learn not only who their students are but also who they, themselves, are as cultural beings and how that strongly affects their teaching.   (Pransky Bailey, 2002)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pransky and Bailey identified a four step process for teachers to implement in the classroom to increase effectiveness: Step 1. Awareness. A teacher notices a breakdown in communication or an inability (or unwillingness) of a student or group of students to perform adequately on an academic task. Step 2. Inquiry. The teacher examines the nature of the lesson and begins to identify cultural assumptions that may negatively affect at-risk students. Step 3. Reconceptualization. With this new information, the teacher reconceptualizes his or her perspective on the students, lesson, curriculum, or school culture. Step 4. Lesson. A lesson is revisited, revised, or restructured, and ones instructional decisions change based on that new conception. What is learned through this process expands the awareness of the teacher, and effectively increases teaching skills.   As one develops more awareness, knowledge, and experience with a cultural perspective on learning, one is better able to reconceptualize and then redirect or refocus ones teaching within the flow of the lesson. This might be termed real-time inquiry. In real-time inquiry, especially, it is important to engage in dialogue with students to try to discover the understandings they have of the lesson task or interaction. (Pransky Bailey, 2002) Teaching Science in a Diverse Classroom Houtz Watson evaluated teacher performance in the science classroom and identified the following needs in order to meet the needs of diverse students: They must recognize what is required in learning tasks such as vocabulary knowledge, the ability to make inferences, and the ability to work independently. They also should know their students strengths and weaknesses. Once these tasks are accomplished, the educator must determine the reason for the mismatch between a students abilities and the task requirements of the lesson Culturally and linguistically diverse (CLD) students may be at risk of performing poorly in science if they lack the linguistic, the cognitive, the social, and the emotional behaviors required by science learning.   Because the behavior, culture, and language of CLD students may be different from those involved in the task requirements, these students may experience difficulty completing science projects.   Teachers need to identify the discrepancy between task demands and student ability and then modify to their lesson plans accordingly. By understanding the process of acquiring a second language and a second culture and the cognitive, linguistic, emotional, and social demands involved in the process, science teachers can incorporate instructional conditions that attend to the students needs. Science teachers can use numerous instructional strategies to accommodate CLD learners without weakening the curriculum.   Contextualization allows students to draw from personal experiences and build on their prior knowledge to learn the new scientific concept. Teachers can group individualize the process by structuring questions that encourage students to think about their own personal experience as it relates to the topic or content to be learned. The use of contextualized instruction provides CLD students the support they need for understanding the lesson by visually representing the information through experiments, pictures, graphic organizers, and charts. Contextualization allows teachers to (a) consider their students language proficiency levels of vocabulary control and (b) highlight specific text information. Analogies and examples that are culturally relevant may also be used to help students understand scientific concepts.   Analogies show the similarities between a new concept and a familiar concept, making the new concept more meaningful to the student. Analogies can assist in diminishing the cognitive and linguistic requirements of the task. Cognitive modeling and demonstration are especially beneficial for CLD students because these strategies increase understanding by providing concrete, step-by-step procedures that lessen the cognitive, linguistic, and social requirements of the task.   (Houtz Watson, 2002) A Learner Centered Approach   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An essential factor for a learner-centered approach is placing the learning characteristics of all learners under close scrutiny with emphasis on low-performing learners.   The focus in a learner-centered approach is on individual learners heredity, experiences, perspectives, backgrounds, talents, interests, capacities, and needs.   A learner-centered approach is defined as clarifying what is needed to create positive learning contexts, in order to increase the likelihood that more students will experience success.   The culture of the learning context is as important to learning as the content and the methods used.   (Brown, 2003) In the learner-centered environment, classroom teachers share narratives about students interaction with content and methodology. Teachers participate in professional development to learn how to differentiate instruction. Differentiation is a way of thinking about teaching and learning that is based on a set of beliefs that students who are the same age may differ in their readiness to learn, their interests, their styles of learning, their experiences, and their life circumstances.   The differences in students are significant enough to make a major impact on what students need to learn, the pace at which they need to learn it, and the support they need from teachers and others to learn it. Differentiated instruction meets the needs of diverse student populations by combining   student needs with a focus on content, process, and learning profiles.   The learner-centered approach, focuses on content knowledge and design flexibility to allow learners to construct their learning. Learner needs and characteristics take precedence over knowledge of facts and skills; the emphasis is on engaging learners in learning for understanding and thinking, to help them build their own interpretations. Creating Equitable Classroom Climates Kelly outlines recommendations that include creating a mixed set of expectations for all students in order to reduce the participation inequity altogether. These expectations focus on being able to identify each individuals area or areas of strength and expertise. In order to create this new set of expectations,   teachers must convince students of three things: (a) the cooperative task requires many different intellectual abilities, (b) no one will have all of these abilities and, (c) everyone will have some of these abilities.   Kelly believes that teachers who teach and model equitable classroom culture will probably be more likely to convince students to behave more equitably to their peers.   (Kelly, 2002) This method of implementing change by using a multiple-abilities approach and assigning competence to low-status groups, teachers will limit the impact of high expectations for high-status learners and low-expectations for low-status learners, and create a mixed set of expectations for everyone. This approach should reduce the differences in participation noted previously in high- and low-status students.   Kelly identifies the key factor to success in the latter intervention is recognition, a truthful evaluation by the teacher of the low-status student showing him/her as being strong in a specific, relevant area. Conclusion Diversity in the classroom and the challenges faced by teachers to meet the needs of minority students has been studied and debated for more than twenty years.   Progress in the identification of strategies has been made, but implementation is likely to be slow, as the revision of curriculum is a costly and time consuming project. The strategies outlined in this paper are not dependent on the revision of curriculum however, and may provide for ease of implementation.   One focus of these strategies is to assess each student, understand who they are, based on their culture, and direct your teaching methods accordingly.   Further, teachers must identify their own cultural beliefs and how those may prejudice their teaching methods.   Including students in the process of learning, modifying the process, and outlining the challenges will be beneficial to the learning of all. References Brown, K. L. (2003). From Teacher-Centered to Learner-Centered Curriculum: Improving Learning in Diverse Classrooms. Education, 124(1), 49+. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5002018664 Hamm, J. V., Coleman, H. L. (2001). African American and White Adolescents Strategies for Managing Cultural Diversity in Predominantly White High Schools. Journal of Youth and Adolescence, 30(3), 281. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5001037737 Kelly, C. A. (2002). Creating Equitable Classroom Climates: An Investigation of Classroom Strategies in Mathematics and Science Instruction for Developing Preservice Teachers Use of Democratic Social Values. Child Study Journal, 32(1), 39+. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5000659006 Mitchell, B. M., Salsbury, R. E. (1996). Multicultural Education: An International Guide to Research, Policies, and Programs. Westport, CT: Greenwood Press. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=26227378 OByrne, B. (2001). Needed: A Compass to Navigate the Multilingual English Classroom. Journal of Adolescent Adult Literacy, 44(5), 440. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5000100580 Pransky, K., Bailey, F. (2002). To Meet Your Students Where They Are, First You Have to Find Them: Working with Culturally and Linguistically Diverse At-Risk Students Research Has Shown How Attention to Cultural Mismatch May Be a Key to Equitable School Achievement. This Article Presents a Series of Case Study Vignettes to Assist Practicing Teachers. The Reading Teacher, 56(4), 370+. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5000600644 Rickford, A. E. (2005). Everything I Needed to Know about Teaching I Learned from My Children: Six Deep Teaching Principles for Todays Reading Teachers. Reading Improvement, 42(2), 112+. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5010994248 Watson, S. M., Houtz, L. E. (2002). Teaching Science: Meeting the Academic Needs of Culturally and Linguistically Diverse Students. Intervention in School Clinic, 37(5), 267+. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5000755185 Zhang, J. X. (2001). Cultural Diversity in Instructional Design. International Journal of Instructional Media, 28(3), 299. Retrieved May 19, 2006, from Questia database: http://www.questia.com/PM.qst?a=od=5001037930

Acid Mine Drainage :: science

Acid Mine Drainage For hundreds, even thousands of years, human beings have mined for metals and stones, and with the advent of greater technology as well as greater needs, the demands for these resources continue to grow. While these resources benefit our lives in many ways, the effects of mining can be detrimental, and one such effect is the topic of this essay, acid mine drainage (A.M.D.). The causes of A.M.D. will be discussed, along with some of the physical and biological problems associated with it. Some prevention and remediation treatments will also be considered. Acid mine drainage refers to water (leachate, drainage or seepage) that has come into contact with oxidised rocks or overburden that contains sulphide material (coal, zinc, copper, lead). (Keller, 2000; U.S.G.S.; U.S.E.P.A., 2002). A common sulphide is pyrite, or iron disulfide (FeS2), and throughout this essay it will be pyrite that will be the primary sulphide considered. Acid mine drainage is not a new phenomenon, early mining techniques utilized gravity to avoid water pooling, resulting in the water becoming polluted by acid, iron, sulphur and aluminium (U.S.E.P.A., 2002). It is most commonly associated with coal mining, especially with soft coal, coal that has high sulphur content. The pyrite that is present in coal seams will be accessible after surface mining when the overlying surfaces are removed or in deep mines that allow oxygen access to the previously inaccessible pyrite-containing coal (D.E.P. 1, 1997). After pyrite is exposed to air and water, sulphuric acid and iron h ydroxide are formed, creating an acidic runoff (D.E.P. 1, 1997; 2 2002). When the water comes into contact with the pyrite, the chemical reactions that take place causes the water to increase in pH which will dissolve heavy metals which stay in solution. However, when the pH levels reach a certain stage, the iron can then precipitate out, coating sediments with the characteristic yellow, red or orange colourings (D.E.P. 2, 2002; U.S.G.S.; U.S.E.P.A., 2002). The rate that A.M.D. advances is also influenced by the presence of certain bacteria (Doyle; U.S.G.S). A.M.D that has dissolved heavy metals such as copper, lead and mercury can contaminate ground and surface water. Especially at risk are mines that are located above the water table (Keller, 2000; D.E.P. 2, 2002). The sources of water that get polluted can be surface water that permeates into the mine, shallow ground water flowing through the mine or any water that comes into contact with the waste tailings produced by mines.

Joan Didion Analysis Essay

In Joan Didion’s memoir, she outlines the events of a painfully tragic experience in her life. She takes the reader through her dismal attitudes of embarrassment, uneasiness, and eventual enlightenment. Didion explains how her distorted view on self-respect from her childhood is morphed into life’s reality when she is not accepted into Phi Beta Kappa. Strong comparisons and distinct diction engulfs the reader and leads them through a journey in Didion’s life. The text begins with Didion scribbling in her diary, presumably in an upset mood judging by the sizeable print she used to create a dramatic effect. â€Å"I wrote in large letters across two pages of a notebook that innocence ends when one is stripped of the delusion that one likes oneself. † This dramatic statement immediately hooks the reader, causing them to wonder what horrific event resulted in Didion’s definite state of agitation. A shift occurs as Didion begins to recall, some years later, on her foolish and naive thought process. Didion expresses her chagrin feeling as she claims, â€Å"I recall with embarrassing clarity the flavor of those particular ashes. It was a matter of misplaced self-respect. † In this statement Didion refers to her documentations in her diary as â€Å"ashes† signifying the lack of reality they held. Due to Didion’s crooked view on self-respect she is stripped of her ability to pledge in Phi Beta Kappa. In the following paragraph Didion explains that it was quite obvious why she did not get elected into Phi Beta Kappa. She was not the â€Å"academic Raskolnikov† she had dreamt herself to be; she simply did not have the grades. But this still left her unsettled. Although not getting into Phi Beta Kappa was hardly a tragedy, it was still the end of something for Didion and she states â€Å"The day I did not get into Phi Beta Kappa nonetheless marked the end of something and innocence may well be the word for it. † Didion then comes to numerous realizations due to the false realities her childhood consisted of. For example, she loses the firm belief that â€Å"lights would always turn green† meaning she will no longer always get her way. The idea that the virtues instilled from her upbringing could give her â€Å"not only Phi Beta Kappa Keys but happiness, honor, and the love of a good man† was no longer practical. And she began to realize that the social standards of â€Å"good manners, clean hair, and proven competence on the Stanford-Binet scale†, which her self-respect reflected upon, were not all that mattered. In the concluding sentence to this paragraph Didion states, â€Å"I faced myself that day with the nonplussed apprehension of someone who has come across a vampire and has no crucifix in hand. † This represents the feeling of uneasiness Didion portrays as she realizes she is defenseless against the fact that her innocence could no longer carry her through life. In the final paragraph Didion admits that â€Å"To be driven back upon oneself is uneasy† but â€Å"It is the one condition necessary to the new beginnings of self-respect. † This statement exemplifies the attitude of enlightenment Didion began to feel. It shows that coming to terms with the person you really are is difficult, but it is crucial when trying to obtain true self-respect. In conclusion, Didion realizes that her â€Å"marked cards† cannot carry her though life. Didion is reviewing the actions in her past that were reflections of her misplaced self-respect. She cannot carry around her false credentials in hope to gain respect from others. After looking back on the falsely identified tragedy that changed her life, Didion understands that self-respect has nothing to do with the people you surround yourself with. Who you are does not reflect upon your past, or your reputation, but upon your present self. And the courage you project.

How communication skills support children’s learning Essay

Speech, Language and Communication skills can support a child’s learning, emotions, behaviour and socialisation massively, and these are just a few examples. Language Language can support learning Speech, Language and Communication skills in many ways and one of these ways that they can do this is by using and making different sounds and symbols, spoke as well as signed language. This then has supports speech and communication too. An example of spoken could be through music, so maybe expressing their feelings through a song to a teacher, or counsellor etc. An example for signed could be if a child draws a dark picture then they may be trying to tell you something; they may feel upset, scared or worried etc. Another way that language supports learning is that if a child speaks out loud or to themselves then it will help them to learn and develop their language skills to progress to thinking skills. Emotional Emotions can support learning Speech, Language and Communication skills in many ways, and one of these ways is that they can learn how to deal with problems with their language. Problems arise when children cannot put their feelings into words or cannot express them in some way, and so they will learn how to do this. This can then have a negative effect on their sense of self-identity and self-confidence, because they may feel that they can’t deal with their problems on their own and they won’t feel that they can be independant. Behaviour Behaviour can support learning Speech, Language and Communication skills in many ways and one of these examples is that they can learn to understand verbal explanations of what is and what is not acceptable behaviour and why. They will need to learn these for later life because they need to know right from wrong; they need to know how to express their own needs and feeling clearly and in the right way. And behaviour can help with this; if they behave appropriately then they will be able to get their feelings across and they will be listened to rather than if it was the other day. Social Socialisation can support learning Speech, Language and Communication skills in many ways and one of these is just everyday conversation, children can pick up different methods of language, speech and communication through listening to speech and even being involved in communication. So for example if a child is talking to their older sibling, they may learn new vocabulary to use later on in life because the older siblings speech, language and communication skills are more advanced than the younger sibling.

buy custom Approaches of Exam Preparation essay

buy custom Approaches of Exam Preparation essay Exams can be very depressing especially when one is not fully prepared. Early preparing is always the best remedy. Different students use diverse approaches of exam preparation. It is always different for each as none has equal potential with the other. In addition, they possess conflicting preferences of the class of techniques to apply in their revision (Green and Wolf, 2005). Approaches of Exam Preparation Some students divide their study techniques into two. They deal with mathematical-oriented studies different from non mathematical-oriented ones. This separation is adopted by two classifications of students. The first one start by making detailed outlines of each analysis. The do their initial pass through non mathematical substance. Afterward they craft note cards from these outlines as their succeeding bypass through the substance. Eventually, they endeavor to commit the note cards to memory. For math segment, they try all textbook problems then carry out all problems from a revision manual. Anther lot does not hassle with textbooks at all when dealing with math-oriented fragments. They fold over a piece of paper in half along the length. When studying, they note down prospective questions on one half and the answers on the other. To set up themselves for exams, they quiz themselves with the queries they have constructed. Finally, they all attempt practice exams to get ready for t he ultimate exam. Yet others use an assortment of procedures to make it interesting. This kind of students get bored a single process of studying. They formulate outlines for a number of the material and tackle the problems for other parts of the materials. Finally, they make flashcards for another section of the syllabus. Sometimes they fashion presentations for diverse interpretations on the exam. The inventor of the computer adjusted notes can even put them up for sale after the exam is over. There are other students who cover a three-way approach in preparing for exams. First, they study through the material for hours and take notes. Secondly, they commence to work on problems on textbooks and old exam questions for weeks. Lastly, they make a widespread list of lists that recapitulates most of imperative things to commit to memory in exams. Other students combine all other methods of studying. To begin with, they create tease exam questions in their opening time in the course of readings. Then, they create question, answer note cards and flashcards, and memorizes them. Towards the exam, they take perform exams. The last class of students creates note cards as the first step. Next, they embark on cracking the problems. From this, an eventual list sheet, that is carried everywhere, is created. In conclusion, they take practice exams as well. Conclusion Students need to know the existing approaches of exam preparation. In addition, they ought to discover new tactics they can apply for their benefit. Discovering what works best for them and merging it with existing study methods can boost their performance. To avoid last minute rush, all students have to start all these processes as early as possible. Buy custom Approaches of Exam Preparation essay

EISENHOWER Surname Origin and Last Name Meaning

EISENHOWER Surname Origin and Last Name Meaning The surname Eisenhower is a common Americanized spelling of the German occupational surname Eisenhauer meaning iron cutter or iron worker. Eisenhauer derives from  the Middle High German isen, meaning iron and  houwà ¦re, a derivative of houwen, meaning to cut, chop, or hew. The surname is similar in meaning to Smith, Schmidt and other surnames that mean blacksmith. Alternate Surname Spellings:  EISENHAUER, ISENHOUR, ISENHAUER,  ICENHOUR, IZENOUR Surname Origin: German Where in the World is the EISENHOWER Surname Found? According to  WorldNames public profiler, the Eisenhower surname is found most prevalently in the United States, with an especially strong presence in the state of Pennsylvania. A few occurrences of the surname also appear in Canada (specifically the Peel region of southwest Ontario), Germany (Berlin and Bayern) and England (specifically Worcestershire). The Eisenhower spelling of the surname is not very prevalent in Germany, found only in Berlin according to the surname distribution map at  verwandt.de.  The German Eisenhauer spelling, however, is found in 166 localities throughout Germany, most prevalently in  Bergstraße,  Odenwaldkreis,  Rhein-Neckar-Kreis and  Aurich.   Famous People with the EISENHOWER Surname: Dwight David Ike Eisenhower - 34th President of the United States Genealogy Resources for the Surname EISENHOWER: Meanings of Common German SurnamesUncover the meaning of your German last name with this free guide to the meanings and origins of common German surnames. Eisenhower / Stover Family GenealogyView a family tree of the ancestors of former US president Dwight D. Eisenhower, as well as those of his mother, Ida Elizabeth Stover. Biographical information on Dwight and his brothers is also available. From the Dwight D. Eisenhower Presidential Library, Museum, and Boyhood Home. Eisenhower Lineage and ReferenceAccess digital copies of a  series of bulletins on Eisenhower, Eisenhauer, Isenhour, Icenhour, Izenour, etc., family history compiled by Fannie B. Richardson beginning August 20, 1956. Eisenhower Family Genealogy ForumSearch this popular genealogy forum for the Eisenhower surname to find others who might be researching your ancestors, or post your own Eisenhower surname query. See also Eisenhauer. FamilySearch - EISENHOWER GenealogyExplore over 144,000 results, including digitized records, database entries, and online family trees for the Eisenhower surname and its variations on the FREE FamilySearch website, courtesy of the Church of Jesus Christ of Latter-day Saints. DistantCousin.com - EISENHOWER Genealogy Family HistoryExplore free databases and genealogy links for the last name Eisenhower. The Eisenhower Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Eisenhower surname from the website of Genealogy Today. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David. Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph. Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H. A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

How to Write a Critical Analysis Essay

How to Write a Critical Analysis Essay How to Write a Critical Analysis Essay To be able to write a critical analysis essay you must have clear understanding of the question posed by the tutor. Critical essay writing is about organizing the argument based on your ideas about a literary text. The essay must be well-constructed and logical. It must have a clear readable interesting style. While writing essay, you should keep in mind that, above all, it must consist of your ideas about literary texts. Writing a critical essay means that you've read an original text, a literary work and you know what to say about it. Critical literary essay demonstrates how well you express your ideas, how well you can identify a problem, and how well you analyze, organize, and synthesize material. The material is of two kinds: primary and secondary sources. Primary sources are literary texts, novels, dramas etc. Secondary sources are works of criticism. Remember that before reading criticism you must read an original text: Writing a good essay means expressing your own ideas about the author's work. Critical Essay Outline The critical essay should have the same structural characteristics as any other kind of essay. Academic essay requires a definite format: introductory paragraph, body paragraphs and conclusion. Introduction is the first paragraph of your essay. Here you should attract attention of your reader. Write about the main points which you're going to describe in your essay. In this paragraph you should present general information about the literary work, and include a thesis. The introduction must include the name of the author and the title of the literary work. You can mention a brief plot summary, some word about main characters and indicate the way you plan to develop your argument etc. Body paragraph should be devoted detailed analysis of the literary work. You should explain and support all of ideas you've written in the introductory paragraph. Body paragraphs must contain numerous supporting examples and also explanation of your main ideas. Use specific examples from the work to provide evidence on your ideas. These examples may be direct quotations from the literature. Start new idea with new paragraph. Begin the next paragraph with a transitional phrase that links it with the new piece of evidence. The last paragraph is conclusion. It is the part of the English essay in which you review the main points of your argument and. Remind the reader of your thesis. Custom Critical Analysis Essay Writing Do not know how to start writing a critique? You are welcome to ask our professional essay writers for assistance. provides custom essay writing service for many years and we are experienced enough to meet the requirements of all customers. We put your interests on the first place and we are never late with delivery. Do not miss an opportunity to become a good student without any efforts. All you need to do is to place an order for custom essay writing and the work will be done for you by professional team of writing experts! If you seek for 100% plagiarism free essay, you have found a perfect site to get help! Read also: Critical Success Factor Analysis Conflict Essay Self Critique Essay Persuasive Essay How to Write a Book Report

Georges Bizet's Carmen Essay Example | Topics and Well Written Essays - 750 words

Georges Bizet's Carmen - Essay Example The other player in this ill-fated triangle is a celebrity matador named Escamillo, for whom Carmen discards the ruined Don Jos. The opera reaches its climax outside the arena where Escamillo is to challenge a bull. There, Don Jos confronts Carmen, begging for her to return to him, but she cruelly refuses. In his misery and loss, Don Jos stabs her to death. The opera ends as Escamillo, victorious from the ring, discovers the lifeless body of Carmen with a bloodied Don Jos sobbing over her. Several years ago, I attended a production of Carmen and, though it was sung in English, I had a great deal of difficulty following the story. In addition, I remember thinking that the English text sounded forced and contrived-almost humorous in places. In preparation for this assignment, and as a review of the opera, I viewed the Metropolitan Opera's 1987 production starring Agnes Baltsa in the title role. The opera was sung in French with English subtitles provided. What first struck me about the Met's production was how well the text and music seemed to mesh. Though I am by no means fluent in French, it was immediately apparent that the musical themes were much more intimately joined with the French text than was the case with the English version I had attended previously. One other surprise was the fact that the solos, particularly the better-known arias, are simply more lyrical when sung in French. As I mentioned, Carmen was my first foray into the world of opera, and while reviewing it, I was surprised at how much of the music I remembered. The opening bars of the Overture-the brisk, march-like theme heard again at the opening of Act IV-are unmistakable and remind me more of a Sousa march than an operatic overture. As well, I recognized the Act I aria sung by Carmen outside the cigarette factory (I have since learned that this piece is called Habanera) during which Don Jos first glimpses Carmen and falls in love with her. (The Metropolitan Opera 1) I suppose my opinions about opera in general have been that the music is overly dramatic, the women overly large, and the plot lines overly romanticized. I was surprised to find, while viewing the Met's production, that Carmen reversed these opinions. Agnes Baltsa as Carmen was beautiful, seductive and captivating. Her rich mezzo-soprano was remarkably agile, particularly in the Habanera. Jos Carreras, as Don Jos, was handsome and masculine. Bizet scored this role for a tenor, but Carreras' voice seemed to me more of a high baritone, as his tone was rich and full, even in the upper register. His portrayal of the poor discredited and discarded corporal was compelling, and I was drawn into his tragedy to the point that, by the final act, I was ready to "do in" Carmen myself. The Metropolitan Opera production of 1987 was lavish in its costuming and staging-more so certainly than the live production I had attended. The trade-off, of course, is that the scope of the stage production was much greater, even if the costuming, sets, etc. were not. The plot and stage action of Carmen are fast-paced. There are a great many people moving across the stage-villagers, children, soldiers, smugglers, bull

Problems Faced by a Fictional Organization in which the Solutions are Term Paper

Problems Faced by a Fictional Organization in which the Solutions are Presented by Knowledge of the Core Learning Outcomes - Term Paper Example Efficiency means to achieve the best results using the minimum amount of resources. Effectiveness implies being able to perform a work task good and in a timely manner. Recycling is a practice that increases the efficiency of the company by processing the recycled material and subsequently using it as raw material for production. Recycling is one if the hottest green practices throughout the world because it is safeguarding our natural resources by reducing the consumption in the limited reserves of certain important commodities such as petroleum. A second example of efficiency is after a downsizing strategy being able to produce the same output with a lower amount of workers. A third example of efficiency could be changing the inventory acquisition strategy of the company to a just-in-time mechanism. Another example of efficiency is performing inventory audits to determine the presence of expired or obsolete merchandise would should disposed off and written off the accounting books. A person is effective when they select to purchase at the same store instead of shopping at three or more places because the customer achieves time and gasoline. Effectiveness can be achieved in the workplace by sharing the work tasks in an equal manner without forcing one employee of doing too much. â€Å"The four functions of management are plan, organize, direct, and control† (Rue & Byars, 2011). Planning involves creating objectives, goals, and action plans for the future. In finance the use of pro-forma financial statements is an example of planning because it provides forecasts of financial statements for future period of time. Pro forma financial statements are typically prepared up to three years in the future. Planning can also be used to estimate the resource the company is going to need in the future. When an organization visits college campus to recruit students they are planning for their future human resource needs. Budgets are prepared to determine what purcha ses a company must perform during a fiscal year. The second function of management is organizing. The resources of the company must be well organized in order to optimize its use (Buzzle, 2011). An example of an organization practice dealing with human resources is separating employees in work groups. Managers that are organized a better able to deal with the pressures and stress the profession causes. The third managerial function is directing. Managers direct their employees through motivation. Direction also means overseen the work performed by the workers in the company. Direction works best when the employees are able to provide feedback and can contradict the manager without any repercussion for expressing their opinion. The fourth managerial function is control. Control can be achieved by providing specific guideless and processes to perform at work. Control involves evaluating the employees work and taking corrective actions to fix the problems. Controls mechanism can be use d to safe guard the assets of the company to put cameras at point of sale terminals and in the warehouse where the inventory is located. Leadership and management are two completely different concepts, but they are often interconnected. â€Å"Leadership can define as a special case of interpersonal influence that gets an individual or group to do what the dealer wants

The Impact of the Shortage of Affordable Housing on Homelessness Essay

The Impact of the Shortage of Affordable Housing on Homelessness - Essay Example Of this goes up housing is considered expensive and creates problems hardships for the family or individual. Affordable housing can be defined as a housing scheme which costs a household a maximum 30% of their incomes. If the cost of housing increases beyond 30% then the families are considered to be in a position where they have difficulty in affording all the basic necessities of life which includes food, shelter, medical care and transport facilities. In the United States, a number as large as 2 million are burdened with basic necessities of life as they are paying more than 50% for their housing cost out of their annual salary. This is to say that a household with one bread owner who earns a minimum wage can in n o way afford a two bedroom house/apartment in accordance with the prices prevailing in the market. (Development, 2008 ) Intermediate housing is that kind of housing in which the rent paid by the tenant is lower than the market price but it is higher than the social rent. It does not include low cost market housing but shared equity products in addition to intermediate rent are included. Over the years, the budget of the US Housing Urban Development (HUD) has decreased by a substantial amount. From $83 billion in 1976 it dropped to around $ 18 billion in 1983 and has been around $30 billion ever since. There were around 400,000 affordable housing units in 1976 and by 2002 only 25,900 were left. Still the HID added only a mere 7,635. This is very less with respect to the demand and over the years the number of households or people in need for affordable housing have increased rather than decreased. (Council, 2007) More than 60% of extremely low-income households spend more than 30% of their income on housing - exceeding HUD's affordability standard. (Without Housing: Decades of Federal Housing Cutbacks Massive Homelessness and Policy Failures.) According to HUD standards, housing that costs half or more of household income is severely unaffordable or "a severe cost burden." (Development U. D., 2003) The cost of renting a house is beyond the financial capacity of a lot of people in United States today. As the income remains constant, the housing rents have shot up. Hence there is a big gap between increase in spending and more or less no significant increase in the amount of money earned by individuals making it more difficult for the low income brackets to afford a house on a rental basis. Shortage of affordable housing increased to a great extent the risk of homelessness. Some of the policies on affordable housing include the local authorities should in advance plan out the housing needs of their community or jurisdiction including those who cannot afford it easily. A community should be planned in such a way that it should have a mix of housing which accommodates those who can afford bid houses as well as those sectors who need affordable prices. Regional Planning Guidance for Yorkshire and the Humber to 2016 (RPG12) outlines its approach to affordable housing in Policy H4 Housing Size, Type and Affordability. The policy requires targets for the provision of affordable housing in each district to be informed by evidence from local

Article2 Article Example | Topics and Well Written Essays - 500 words

Article2 - Article Example World societies are becoming more and more diverse. Liberal values applied to public sector leaders call for equal opportunities, recognition and respect of all people. Growing amount of diverse expectations and demands results in expanded roles of leaders in public sectors. They become responsible for the policy of inclusion in various public organization and community in general. This challenge of global diversity is, perhaps, the biggest and the most problematic issue of contemporary public sector organizations. Different changes emerge every day and public sector leaders are expected to keep their policies up to date in order to be effective. In many cases, changes in public sector are implemented too slowly to be efficient. Growing expectations and increased importance of public sector leadership forces leaders to learn how to implement changes better and faster (Fernandez & Rainey, 2006). Flexible and adaptive thinking is required from public sector leaders if they want to make their solutions widely applicable and effective. Technological development challenges public sector leaders to modernize their organization by implementing advanced technologies. New technologies give many opportunities for public sector development in all spheres, but it often requires more resources than it is available. This financial pressure is typical for public sector where cuts and deficits are usual. Innovation in public sector is often treated sarcastically. However, public sector leaders are required to be innovative in order to keep organizations effective. Only innovative leaders can find the right paths to balance limited budget and the need in new technologies implementation. According to Borins (2002), innovation has to touch upon governmental responses to crisis, redistribution of power to front-line servants and middle managers and education. Rosenbaum (2003) stresses the importance of education in

Personal Criminological Theory Essay Example | Topics and Well Written Essays - 750 words

Personal Criminological Theory - Essay Example Trouble arises when people allow these urges to stray beyond the bounds set by a society’s laws. As indicated in Reader’s Digest’s ABC’s of the Human Mind (1990, 48) â€Å"most criminologists today see crime arising mainly from environmental conditions, such as urban pressures, poverty, and a poor home life†. In this regard, the essay is written with the objective of proffering a description of one’s personal criminology theory; specifically addressing the following concerns, to wit: (1) to provide an explanation as to the occurrence of crime and why people commit crime; (2) to identify the variables that would be considered; (3) to identify assumptions on which one’s theory is based; and (4) to present the methodologies used to evaluate it. One’s personal theory on the rationale for the commission of crime is based on Williams McShane’s (2008) discussion of a good theory, stating that it is â€Å"is logically constructed, is based on the evidence at hand, and is supported by subsequent research† (7). Crime is properly understood as part of the broader phenomenon of deviance. To understand the rationale for the occurrence of crime and criminal behavior, per se; as well as the rates of crime, it is necessary to understand the dynamics of conformity and deviation, including the processes of social disorganization. It is therefore, one’s personal contention that crime is a product of societal disequilibrium. As indicated by Broom & Selznick (1977), â€Å"the problems that arise in the area of law and morals bring home the lesson that crime is a social product, not a natural phenomenon. It is society that decides what shall be considered a crime and therefore subject to police surveillance and c ontrol† (422). informal social controls break down and criminal cultures emerge. They lack collective efficacy to fight crime and disorder† (Shaw & McKay, Sampson, Bursik & Grasmick cited from Cullen & Agnew, 2002, par. 4). The

Article2 Article Example | Topics and Well Written Essays - 500 words

Article2 - Article Example World societies are becoming more and more diverse. Liberal values applied to public sector leaders call for equal opportunities, recognition and respect of all people. Growing amount of diverse expectations and demands results in expanded roles of leaders in public sectors. They become responsible for the policy of inclusion in various public organization and community in general. This challenge of global diversity is, perhaps, the biggest and the most problematic issue of contemporary public sector organizations. Different changes emerge every day and public sector leaders are expected to keep their policies up to date in order to be effective. In many cases, changes in public sector are implemented too slowly to be efficient. Growing expectations and increased importance of public sector leadership forces leaders to learn how to implement changes better and faster (Fernandez & Rainey, 2006). Flexible and adaptive thinking is required from public sector leaders if they want to make their solutions widely applicable and effective. Technological development challenges public sector leaders to modernize their organization by implementing advanced technologies. New technologies give many opportunities for public sector development in all spheres, but it often requires more resources than it is available. This financial pressure is typical for public sector where cuts and deficits are usual. Innovation in public sector is often treated sarcastically. However, public sector leaders are required to be innovative in order to keep organizations effective. Only innovative leaders can find the right paths to balance limited budget and the need in new technologies implementation. According to Borins (2002), innovation has to touch upon governmental responses to crisis, redistribution of power to front-line servants and middle managers and education. Rosenbaum (2003) stresses the importance of education in

Budget Monitoring and Format ( Individual Project ) Research Paper

Budget Monitoring and Format ( Individual Project ) - Research Paper Example The over-expense incurred by the investment specialists would tighten the amount of idle funds left for the company to meet the short term liabilities (Handlechner, 2008). Operational Risk The Money Cares Investment Corporation would face operational risks as the funds required for its daily operations would be curtailed due to the wastage of finances by means of credit cards for obtaining marketing supplies, transportation, and hospitalities. Financial Risk The budget planned for Money Cares Investment Corporation includes the estimated expenditures and the anticipated sources of the revenue in order to generate the future cash flow and meet the future liabilities. As a result of the over-expenses incurred by the investment specialists by the use of credit cards, it would lead to the deficit in the cash flows of future, thereby, posing financial risks in terms of the shortage of liquidity. Actions for the Company to Succeed In order to create a situation for the company to succeed, there should be a sufficient control established along with the continuous monitoring for the budgetary expenses planned for the company. The budgetary allocations are series of actions involving planning, implementation, and monitoring. In order to succeed, the company should construct a system of approval for the use of credit cards by the investment specialist. The CEO and Finance department should ask the clericals of the company to undertake the official work of recording the expenses on a daily basis. The expenses to be incurred by the usage of credit cards need to have a prior approval form a responsible authority. The investment specialists are also to be held accountable for the income generated and the expenses proposed by them. Thus, a proper budgetary control and monitoring system would help the company to succeed (Husson, 2002). A tally of the records will help the company to understand what amount of limit is left to be against the budget plan. This implementation of t he budgetary control will help to prevent over-expenses of the company. Company’s Most Vulnerable Areas The most vulnerable areas of the company are the financial procedures and instruments used for the funding of the daily operations. This involves the role of the manager and the three investment specialists. The company has chosen to use credit cards in order to access funds required for transportation and hospitality of customers while having expenditures for food and drinks and marketing supplies of its solutions. The absence of a cost control mechanism supported by a lack of monitoring by the company has given a free hand to the investment specialists. The ownership of the investments by the specialists under such a process is under question. Thus, the control mechanism for monitoring the expenses of the company is the most vulnerable area of the business of Money Cares Investment Corporation. The Company’s Assets The company’s assets are the short term cas h positions held by the company which help them to service the short term liabilities. The liquidity level of the company helps them to service the expenses on credit cards and other short-term credits acquired by the company. The net current assets of the company help them to meet the cost of daily operations that include transportation costs, marketing of its solutions

Creating an atmosphere of tension Essay Example for Free

Creating an atmosphere of tension Essay Compare the opening scenes of two film versions of Great Expectations and review how effective they are in creating an atmosphere of tension.  The widely known book Great Expectations by Charles Dickens has many film adaptations, but during this essay I will be concentrating on two particular versions, the 1945 version, directed by David Lean and the 1997 version, directed by Julian Jarrold. During this essay I will be reviewing how effective each of these openings are and comparing them. Camera Angles are clearly the most important factor at creating an atmosphere of tension in the opening of this film. For an audience of today the camera angles and shots, from the later version directed by Julian Jarrold is much more effective at creating tension, as the short, snappy changes between shots such as jump shot to the grave yard, close up on the convicts feet, jump shot, Pips face, jump shot, close up on the convicts feet again etc. This fast action keeps the audience engaged and they always have something to be looking at. Also Julian Jarrold cleverly uses sea gulls for two of the shots, to show that maybe something scary, that cant be shown on screen is happening and also can be compared to Pip trapped by the convict unlike the free, flying birds. This provokes the audience to wonder what might be happening and want to carry on watching to find out. However David Lean doesnt make much use of the Camera angles, and in effect his opening of the film isnt as interesting or engaging. In total David Lean uses about 10 different shots which compared to Julian Jarrold is nothing. But both directors use a similar shot during the opening, David Lean uses a long shot and Julian Jarrold uses a long shot, zooming in on Pip while on the marshes to show the setting of the film and to show how small and vulnerable Pip is. As well as the camera angles and shots the music and sound effects accompanying them play an important role at creating tension. In the opening credits of the earlier version, directed by David Lean, the music accompanying the credits convinces the audience with its happy, jolly, music that the film is going to be exactly how the music sounds, happy, jolly etc. but the actual opening of this film version is the total opposite, portraying a dark miserable opening to the film. Whereas Julian Jarrold in the later version, opens the scene with one long note of eerie, mystical music to set the atmosphere of the film. He also changes the speed in which the music is played, slowing it down in places to suit what may be happening the film. At the start of David Leans version he uses the older Pip to narrate from the book Great Expectations, which is lighted by a spot light, this isnt very effective as it tell the audience that Pip is still alive at the end, leaving some of the suspense out of the scene. David Lean uses a number of sound effects such as bird noises to make the marshes sound wild and tries to create tension by using the creaking of trees and rattling of chains on the convict. As the technology was not as well advanced in 1945 as it is today the sound effects are obviously not as good as the 1997 and this can make the film seem inadequate compared to Julian Jarrolds version. Similar to David Lean, Julian Jarrold uses a wide range of sound effects to show the wildness and desolate marshes, but he also uses sounds such as foot steps and heavy breathing which interrupts the music at times. Although David Lean contradicts the film with the music, he uses the weather effectively to set the atmosphere, using strong wind, that whistles in the vast open marshes, to show how desolate they are. In the later version, Julian Jarrold doesnt use the weather to set the mood, he uses clear blue skies, but he uses the sky to show the time changes, for example, when Pip is running home the sun is setting, to show that it is evening. Both directors have used similar sets for the marshes, flat, desolate areas to convey how small and alone Pip is. David Lean uses quite an open area for the graveyard which isnt that effective. Julian Jarrold however uses a long grassy field which is very enclosed where Pip is being chased toward the graveyard by the convict, which suggests Pip is being hunted like a wild animal. He uses this enclosed space to relate to todays audience. Both directors have chosen to light Pips face, as a sign of good and keep the convicts face dark, as a sign of evil. A c lassic thing that most directors tend to use. Both directors for the cast of the convict have ventured down similar paths. Using well built, ugly, bald and strong man for the role of the convict, that towers over Pip to show how small and venerable he is. The convict wear dark, dirty and ripped cotton clothing, to show that he has had a rough journey and has chains and an iron on his leg to show that he is a escaped convict. On the contrary the directors have chosen almost opposite actors for Pip. David Lean chose a blonde haired, blue eyed baby faced, neat and innocent looking boy, giving the impression he is a polite well behaved boy and Julian Jarrold chose a brown haired boy, with longish messy hair, brown eyes and a rough, rugged, cheeky look about him, to suit todays audience and meet their expectations of a boy of that age, so its easier for them to relate to the film. David Leans Pip wears a scarf, shirt, waist coast and slightly short trousers showing that he is poor and Julian Jarrolds Pip wears short trousers and a sh irt, which is very dirty and ripped. David Lean chooses to stay very close to the script in the book and the script is almost the exact writings from the book. But Julian Jarrold however decided to use none of the script and let the actions speak for themselves, in the whole of the opening only one word is said, which is MUMMY which is said by Pip.  In conclusion both films are effective at creating an atmosphere or tension for each of the targeted audiences. As the version directed by David Lean was made in 1945, people had different interests, so that particular version shown to an audience today may not be that effective as the later version directed by Julian Jarrold.

Market analysis of reebok

Market analysis of reebok Reebok the United Kingdom based ancestor company was founded in 1890 by J.W Foster, for one of the best reasons possible athletes wanted to run faster (www.reebok.com). Since then Reebok has evolved itself through various stages to become one of the top three market leaders in the sports shoes, fitness and apparels. The brands success is built upon its creative designing and marketing strategy. The right balance between the designing and marketing has taken Reebok to such height. McDonald, M (2000 p.5) defines marketing as process for understanding markets, for quantifying the present and future value required by the different groups of customer within these markets. Starting from its first hand made shoes to the recent innovative Easytone and ReeZig footwear Reebok proved its individuality, authenticity and its creative thinking and potential. The company was taken over by Adidas in 2006 which gave both Adidas and Reebok a strong market share to take on the common rival and the mark et leader Nike. Though the company is taken over, Reebok and Adidas are still two different brands under the group. Reebok has a strong hold in US market and sponsors for different sporting events like NFL, NBA, WNBA and NBDL. Branded as a discounted shoe manufacturer in the past, Reebok has slowly changed its face to high fashion, high comfort and premium product by raising its price in the market and incorporating new technologies for the sports and fitness category. The latest launch in their product line Easytone and the upcoming ReeZig has got more technical and design values, the technology which is actually designed by a NASA engineer(www.corporate.reebok.com) and the re-launch of its classic models reveals the companys change in focus. Reebok in the early 2000 started its marketing campaign with fusion of Sports Music and Technology featuring industries best performers of the period, from music industry Jay-Z, Daddy Yankee, 50 Cent; top athletes Allen Iverson, Donovan McNabb , Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams., and Thierry Henry, Alexander Ovechkin, driving ace Lewis Hamilton, MS Dohni and Nicole Vaidisova. Easytone the companys launch of the year 2009 is its one of the most successful product line. Easytone feature with first of its kind the balance pod technology, designed for womens fitness and sport. Reeboks commitment towards women fitness and sport is long lasting from its first ever exclusive footwear for women Step introduced in 1989 which fore fronts the aerobic movements, and now the Easytone forefronts toning of lower abdomen parts like the calf muscle, thigh muscle and the bum. Reeboks marketing approach for Easytone is take the gym with you (www.reebok.com) which emphasis on women who were busy with their routine life but still wanted to maintain their figure. Custom made shoes are also available by ordering and designing over the internet, which gives customers the option of variety and uniqueness. Marketing Environment Macro Environment Kotler, P., Armstrong, G. (2010) describes macro environment as a force which is more societal and affects the micro environment directly. The global footwear industry is $196.25billion in 2009 with CAGR of 3.7% from 2005 to 2009(www.marketlineinfo.com). Reeboks international operations and its presence over 55 countries with different cultural and economical background is a concern for its performance, with the present market scenario where the European and American market is facing financial crisis, Reebok has got its major customers base in these regions it faces major loss in sales, while the Asian market shows positive sign, Reeboks sales in India and china is second to Nike, but the percentage contribution towards the revenue in international currency is low. Reebok faces legal threats from its manufacturing units in South East Asia where they operate with cheap labours in unethical work conditions. In general the sporting accessories are more famous among the 16 to 24 age groups. The increase in number of unemployed and fresh graduates finding difficult to find jobs among this particular category has caused a major concern for the industry, in addition to countries like UK where the government has increased the tuition fees will be a major political and economical factor which affects the whole footwear industry. The increase in raw material cost making the situation worse, which led to low stock maintenance and irregular supply to the channel. The footwear industry is always subjected rapid changes in customer needs and the changes are more oriented toward the socio-cultural forces, Reebok adapted to those variations in socio cultural forces by combining the product with Music and sport in US market, fitness and sport in the European ma rket and sport and entertainment in Asian market. Figure 1: Macro Environment Reeboks Easytone is designed with the technology which is never been used before and sets a landmark in the sports shoe market. Easytone is designed to comfort with Moving Air Technology, while most of the other competitors do have similar technologies Reebok should really look into more innovative and sophisticated technology which will be the unique selling point in the competitive market. Micro Environment Every brand has its own unique selling point which targets the particular category of customers, in general the footwear industry customers can be categorised into Performance conscious consumers like runners, aerobics, players, athletes, and exercisers and Fashion conscious customers who buy for style and comfort. Customers buy products that has value and satisfaction among the range available in the market, Kotler, P et al.(2009). Figure : Micro Environment Reebok Easytone is designed and marketed to the fitness loving womens segment. With the strategy of launching a new product every year with newer technology and invention, Reebok has always targeted the focus group, and so as Easytone targets the fitness loving women. Reebok has always positioned itself as customer centric, which caters the needs and requirement of the focus group, though it has the diversity in product when compared to its competitors. Because of the diversity in its products Reebok has always been in competence to different competitors in different category and product range. The main competitors are Nike, Adidas and Puma. Reebok sells through various channels, which includes the retail outlets, Reebok concept showrooms, franchisee outlets and associated sponsored sporting organisation. Marketing Mix The primary objective of an organisation is to offer a product which has a competitive edge or differential advantage over its competitors, Brassington, F., Pettitt, S. (2006). This can be achieved by marketing mix which is studied with the basic research on 4Ps. Product Product management has always been the core factor in the marketing mix, which involves the basic understanding and the requirement for launching the new product in the market and then developing it with the right marketing strategy which benefits the organisation and then manufacturing in the right way which benefits both the organisation and the society. The organisation should transfer its knowledge into product which will be a drive for growth, John A. Quelch (2006). Figure 3: BCG Matrix,( source:www.reebokeasytone.net) Reebok has the strategy of launching one core product every year, and the launch of Easytone is for the year 2009, it was the critical time to launch any new product because of the economy, hence Reebok has to come out with a very strong product and marketing strategy. The tangible attributes has to be so strong and the message was clearly sent out with Easytone with its high fashion, design and technology. The footwear is innovative and new to the market, designed in a way that it gives us the feeling of walking in the soft sandy beach and the science behind is when we walk on the sandy beach its hard to keep the balance hence we work hard to keep the balance which in turn burns the calories of calves, hamstring and the gluteus maximus muscles. Reebok has also ensured that Easytone is available across the globe and the visibility of it is more in the retail outlets, which created awareness and also a noise in the market about the new product with new technology and performance. Thou gh Reebok claims theoretically it can prove that, by using Easytone will tone the legs 26% more when compared to other sport or fitness shoes, there are still controversies about the actual performance of the product. Reebok did break the controversies with the total sales of Easytone worldwide, this proved practically the strength of marketing strategy by Reebok and the performance in the market. On the other hand with all the controversies the general image of the brand which changed over the period of time from a discounted brand to a respected brand, contributed to the overall performance, which has also bought value to the brand, Easytone has got its uniqueness and feature to rock the market. The strength of the product always lies on its core benefits, the core benefit of Easytone is fitness in the simple way, which is a necessity and hence has its value anticipation and demand. The actual product which is built upon its core benefit is its features style and quality and as an augmented product Reebok gives warranty up to three months and any after sales issue has been taken to RD department for rectification and thus by giving the customer the maximum benefit and trust in the product. The Easytone can be classified as speciality goods, where in an extensive market research was done which gives customer the maximum benefit by using the product. After the successful launch of Step in 1989 and Easytone in 2009, both products have shown its individuality and very minimum level of competition from other brands, which gives the product a cutting edge and the customers reluctance to go for any other brands. Product Life Cycle The product life cycle gives the clear picture of the stage in which the product is, the four stages are Introduction, Growth, maturity and termination. Determining the stage in which the product belongs will decide the marketing strategy to follow Kotler, P (2003). For the footwear industry the entire product life is short because of the new trends in the market, different categories in the customer base and due to wear and tear because of the regular usage. Any new product that is launched should differentiate itself from the others and should have uniqueness. Easytone launched in July 2009 with more anticipation and excitement in the market, took up the pace immediately because of the marketing activity carried out by Reebok prior to its launch, the launch was a grand one with star studded performance and celebrities form various industries took part in it. Figure 4: Easytone PLC Stage The growth stage of Easytone in terms of sales is pretty much vertical and by end of 2009 it reached the maturity phase. Reebok focused on different strategy during its various course of the stages, during the introduction stage Reeboks marketing objective was totally to build a strong brand image and expand its market share to the next level, Easytone was priced at the higher end, since its targeted to the focus group, the fitness loving women segment, during the growth phase Easytone penetrated through the focus group, where some of the customers were brand loyal to Reebok, Reebok has the strong product mix, when Easytone was in its matured stage Reebok introduced its next model the ReeZig, targeting the male segment, thus by lining up its product in the market and continuously creating the awareness targeting various categories of the customer base. Since the Easytone is targeted to the focus group, Easytone positioned well itself as a fitness wear and pioneered in its category. Later in its matured stage Reebok repositioned its product focusing not only on the busy working women category who could wear it for their work place, they also started focusing on the regular women category who does workout everyday by launching different variants like ReeInspire, ReeFlipflop, Go Outside, Rush, Diva and also introduced custom designs, were customers can design from the various patterns available in their website and can choose the colours also. New Products are key to companys continued survival, (Lancaster, G., Reynolds P, 2005, p.108). Within the product line Reebok developed various products and introduced in different stages which enabled them to actually extent the product life cycle. Countries in Asia Pacific and Middle East are very slow in responding to new product particularly in footwear industry, where they used to wait and watch if the product is really worth and anticipate for price drop. Reebok extended its Easytones product life by launching it in t hese regions with a time gap, after proving it successful in US and the Europe market. Pricing The variants within the brand and the competition play a major role in pricing the Easytone, been branded as the discounted sales brand in the past, Reebok changed its face by changing its pricing methods, sports and fitness industry customers will always look out for the latest technology and high comfort brand were they give less importance to cost. Though they will compare with the other brands with the same features, low priced products which claim to have the innovative and most effective technology will always create a lack of confidence to the customers. According to McDonald (2000, p.352) pricing may influence the other marketing mix also. Reebok priced its Easytone in the higher end when compared to its previous fitness shoes for women like Step or Pump, in competition to the other brands with similar product features though William j. Stanton (1994 p.335) says that for a new product to take a high market penetration should price its product relatively low when compared to o ther brands. Figure 5: Easytone Pricing Strategy In the early 2010 Easytone price was dropped marginally when it reached the maturity stage, the marginal decrease in its price was effective to its secondary market like Asia pacific and Middle East markets, which is competitive to its regional players, the secondary market customers have always been wait and watch customers where the always believe in the bargain purchase, while the primary market customers are the early responders. Reducing its price was marginal, Reebok was so conscious of not falling back to its earlier brand image, also it exploit the actual market opportunities by acquiring customers out of its focus group. The pricing factor though didnt affect much of its primary market, its influenced the secondary market. With regards to market penetration Reebok had a different strategy by introducing one pound shoes in the tertiary market like Bangladesh and African countries. Easytone is also priced up when compared to the other product line because of its additional fea tures and the latest technology. When pricing internationally they adopted the polycentric pricing where the regional office decides the price, this is easily achievable because of the production unit is present in the Asian subcontinent where pricing in relative to expenses is made, which is a biggest advantage to easily price polycentrically. Easytone is made available by ordering online with a price discount, which saves the overall expenditure for the management of retail outlets and showrooms, which is passed on to the customers. Promotion Reebok started its promotional activity for Easytone even before the launch, in order to create awareness. The promotional activities were concentrated towards the technology the main features and the advantage of using the product, since the product is targeted towards the focus group, fitness loving women, most of its promotion activity featured young women with tonned legs and bum, which stimulated the customers mind. The advertisement by Reebok for Easytone created a shock among the viewers, but still its shock averts are not new, it depends on the market, the products speciality and the circumstance of social priorities, Evans M., Moutinho L. (1999, p123). Figure 6: Easytone communication strategy Reebok spent most of its money in media advertisement which created awareness amongst the focus group and also regular viewers who were also simulated to use the product. This is a major success for Easytone as it captured the core strength or the unique feature of the product fitness and beauty. Easytone targeted the creamy layer of the customer group, women between the ages 16 and 24, and their ad campaign has always been different to different product lines, when it first started it marketing campaign with Reebok Planet in 2005, then in 2006 they tie up with Thierry Hendry and Ryan Giggs for their campaign I am what I am, and further on like Pump Up, your Move, Because life is not just a spectator sport which feature Lewis Hamilton showing his fitness skills with Reebok, and now for the Easytone take the gym with you which sends out a clear message to the focus group, and the line of celebrity includes Kelly Brook in UK, Bipasha in India. Figure 7: Pounds spend for advertisement Though Easytone spent more in media advertisement, it focused on other promotional activities also, like print, out-of-home, digital and in-store executions. Reeboks spent in sales promotion is as much as it spent in media advertisement, the promotions were mainly aimed towards churn in customer and creating demand in the market, they have also launched online blogs to create a customer database and to get feedback from customers and to develop the product further according to their requirements. Though as a brand Reebok has very good promotions by sponsorship Easytone has its limitations were it could not enter in to the sports category, they have to rely more on the entertainment sector to promote the product. Easytone in Reeboks concept store was given the priority and merchandising was also primarily focused on Easytone, with all the above factors it created a pull strategy in the market. The Easytone advert in most of the places were considered unethical and also caused a negati ve impact on the product, which many of the viewers considered too much. But still as a campaign Easytone had a successful period and sales through their communication strategy. Place Reeboks access to the target market is one of its successes, because of the growing awareness among the customers, right customer in right attitude should be targeted, and also knowing the potential of individual market in a global environment. Figure 8: Sales region wise(2009), source: (www.marketlineinfo.com) Knowing about the social and cultural behaviour of the local market before positioning a product is vital for planning a marketing strategy, Lancaster G., Reynolds P (2002). Reeboks decentralised operations allowed the local management team to target the local customer base. Reeboks channel structure is simple when compared to its sister company Adidas, from manufacturing unit to its different warehouses in different regions and the to its retail outlets like speciality sports retailers, online retailers, concept stores, and other retailers. Reebok retail outlets has got a better image in terms of its merchandising and product placements, because of its simple structure in reaching the end customers the logistics is also made simpler and will be faster. SWOT Strength Unique Product features Celebrities and sports stars endorsed to brand Balance pod technology Media advertisement Concentrated on focus group Manufactured in Asia Brand loyal customers and awareness Custom made shoes Prime location in retail and concept stores Only for women category Premium pricing Weakness Targets only focus group Only for women category No further development to the product Single product line Mostly relied in retail sales Premium pricing Controversial advertisement Discounted retail sales Vertically integrated brand Opportunity Developing the product Untapped markets Unisex models Focus on emerging market Wholesale market Integrated marketing campaign Threats Manufacturing units in Asia and Cambodia Competitors variants Competitors pricing Counterfeit and replicas in secondary market Manufacturing standards Decline in footwear sales Recommendation Based on the critical analysis done with SWOT, the following recommendations are suggested. Starting from the priority matrix of nine and urgency and importance level three, Reebok though having some very unique featured Easytone, variants among the product is very less when compared to the other brands in the same category, still Reebok can claim that it has custom made shoes which gives customer the variation and to their likeness, the basic product is the same, which will not change the mindset of the customer. Reebok have to develop new variants within the product line in order to satisfy all its customer needs. Reebok has very good secondary market but with regards to Easytone there is a large potential in secondary markets which they had missed out as they concentrate mainly on their low range products which put them in second to NIKE, but lose their position in terms of product like Easytone which has technical values and change the brand image from discounted brand to high st reet fashion, sports and fitness brand, which can be overcast by more ethical media averts and focusing on the fitness loving women category in these markets. The other weakness of Easytone is its vertical integration, where it does not involve any whole selling like its sister concern Adidas, this make them to rely on its retail outlets for its maximum sales where as other brands have horizontal integration which spreads their market area, Reebok should come out of its present integration and spread its market area which in turn will create more opportunity for sales and market share. In terms of new product development, like the fusion of music, sport and entertainment, Reebok should try combining sport, fitness and casual models. Easytone concentrates only on it focused group which is an advantage to maximise it sales but should also think of the other segments like the male fitness loving groups, though by its advert and promotions the product in not much relevant to male segmen ts, still using Easytone tone your leg, calf muscle and hamstring. This would have put Easytone on the wider market and increased sales. The adverts should have casted both male and female models where the male segments concentrate on the calf and hamstring, the female segments with butt. In the era where the macro elements talk more about environment and human rights and work ethics Reebok should have adopted to those factors much earlier wherein it wouldnt have faced legal and ethical threats, having manufacturing units in Asia and Pacific regions will provide them with cost effectiveness, but always have the risk of standards in manufacturing and work culture, the recent change in their work environment ethics will clear any further damage to the brand but still whatever it faced will always impact the future market. By changing the pricing strategy where it priced premium price for Easytone had a negative impact in the market, the change in pricing methods should have happened i n slow phase, rather than suddenly increasing its price because of its innovative technology and feature. Though this created a new brand image in the market customers were ready to wait for the price fall, which they have always experienced with Reebok in the past. Appendix 1 SWOT Analysis Matrix SWOT VS Urgency Importance Probability Priority (9-max, 1-min) S à ¢Ã¢â‚¬  Ã‚ O 1 1 3 3 3 9 4 2 3 3 1 7 2 2 1 2 1 4 8 3 2 3 2 7 11 3 2 3 1 6 5 4 3 3 2 8 4 4 3 3 3 9 2 5 2 2 1 5 4 5 2 2 1 5 Wà ¢Ã¢â‚¬  Ã¢â‚¬â„¢O 1 1 3 3 2 8 1 2 3 3 3 9 2 2 2 2 1 5 3 1 3 3 2 8 3 3 3 3 2 8 3 4 2 2 1 5 4 6 3 3 1 7 5 1 3 2 2 7 5 3 2 2 2 6 6 5 3 3 2 8 7 6 2 2 2 6 8 4 3 3 3 9 S à ¢Ã¢â‚¬  Ã‚  T 1 0 3 2 3 2 2 7 5 2 2 2 2 6 11 3 3 2 1 6 11 4 2 2 2 6 8 4 3 2 2 7 6 5 3 3 2 8 7 5 3 3 2 8 Wà ¢Ã¢â‚¬  Ã¢â‚¬Å"T 1 1 3 3 2 8 4 3 2 2 2 6 6 5 3 2 2 7 4 8 2 2 2 6 Bibliography

Five Different Types of Knowledge That I Nurse Can Use to Care for Pati

The nurse, Allison, in the case study used a wide variety of knowledge in order to best care for her patients in a holistic approach. In this section, five different types of knowledge will be discussed and explained how Allison used each type to nurse her patients. Carper, Van der Zalm, Bergum and Wolfer described empirical knowledge as â€Å"the knowledge we consider to be â€Å"fact,† such as what we read in textbooks, or what has been demonstrated through research† (as cited in Bungay, 2005). Allison consistently applied empirical knowledge throughout the beginning of her shift. A few examples of when empirical knowledge was applied in her nursing included listening to report and gathering all the information on the patients in order to determine her priorities of care. Explaining the benefits of a nicotine patch to Mr. Nelson as well as when she determined Mr. Nelsons oxygen supply and demand was adequate due to her assessment of the cardiac monitors, his work of breath and by observing the colour of his skin. Another type of knowledge that Allison used in her patient care was ethical knowledge. Van der Zalm and Bergum determined that â€Å"ethical knowledge represents knowledge that supports us to choose and be responsible for the right action in a situation† (as cited in Bungay, 2005). An examples of when Allison used ethical knowledge in her care was when she made the ethical decision on which patient she should visit first, that being Mrs. Johnson. This is an example of ethical knowledge because since Mrs. Johnson was the newest admit, and had had a cardioversion forty-five minutes prior, she was the most unstable patient of Allison’s. Had Allison made the choice to assess her other patient’s first it would have not been the re... ...to her about how they were feeling regarding their hospitalization. Finally, the effects of the immediate environment play a role in the interactions between a nurse and then patient. Being in the hospital, there are many foreign sounds such as call bell and codes going on all the time. Although Allison may have use to the loud noises on the ward, for the patients, this is new to them. This could have played a factor in Mr. Nelson’s inability to sleep, which altered his mood. Being in a new environment, especially a hospital can be unnerving for patients taking them out of their comfort zones. References Bungay, V. (2005). Module 1 High Acuity Nursing Practice [PDF document]. J.L. Dehaan, 2012, (Ed.). British Columbia Institute of Technology, School of Health Sciences. Retrieved from https://learn.bcit.ca/d2l/le/content/188743/viewContent/1059245/View

Brainwashing Our Future Essay

Around the globe today, the belief that a perfect body existing is at an all-time high. With airbrushing being used on practically every photo of actors/actresses/models, young adults get the false sense that they have to be a specific way to be prefect or normal even. It’s unjust that airbrushing photos leads these young adults to hate on themselves or on others for not being something that, in all reality, isn’t even real. Airbrushed photos of modern idols case teenagers to participate in unhealthy eating disorders, to bully fellow peers, and to obtain emotional problems that will stay with them for a lifetime. With airbrushing of photos also comes the unhealthy practice of eating disorders in young adult, especially young women, to fulfill the belief that doing so will result in having â€Å"matched up to their beauty and perfection† (Petten Van). Disorders like anorexia, bulimia, and binge eating have become most commonly found in the adolescent population because of these photos. In general, teen girls grow up seeing airbrushed photos which cause the desire to be â€Å"perfect†, later resulting in eating disorders. 42% of 1st to 3rd grade girls want to be thinner and 86% females report onset of eating disorder by age 20; 43% report onset between ages 16 and 20 (â€Å"Eating Disorder Statistics†). As a result, death rate of young adults has increased immensely and continues to surrender the hope of ever ending the cycle of teen disorders. Generally, as the number of adolescents who attain an eating disorder increases, so does the number of deaths to the teen populatio n. Airbrushing also contributes to bullying. Young adults are given the idea that one has to be a specific way in order to be accepted, so as a rule, teenagers bully one another out of jealousy or belief that all should fit what is seen as the norm due to airbrushing. But in return, there is the â€Å"5% of Americans that naturally possess the body type portrayed in magazine images† (â€Å"Eating Disorder Statistics†). That 5% is also bullied by those brainwashed by society to see it as the standard form. It makes sense that â€Å"a healthy girl does not have a solid sense of who she is and can be very susceptible to thinking one should look like the models, even though the model is airbrushed and really only a fantasy† (Cooper). Demi Lovato, a young teen pop star, has â€Å"openly aired her troubles† many times, describing the effects eating disorders and bullying that resulted from social media, like airbrushed photos, had on her life (LaPort). Bullying is the result of teens not having many idols that are raw and â€Å"going through what many of them are† (LaPort). Summing up the overall affect airbrushing has on adolescents comes down to these: emotional predicaments that can stay on one’s heart and mind until the very last breath. As a victim of bullying, my cousin Morgan shared her thoughts and feelings on her experiences. â€Å"The things they said were so harsh†¦unforgettable,† she whispered. â€Å"Every day I look at myself and repeat those words, even though I physically know they aren’t true.† She is one of â€Å"160,000 children who miss school every day due to fear of attack or intimidation by other students† (â€Å"Make Beats Not Beat Downs: Facts and Statistics†). Bullying and eating disorders do not have short term effects, and can affect even the most confident person on the planet. These long term emotional situations are hurting the young minds of society and it all comes back to the pointless use of airbrushing. Some believe airbrushing is â€Å"just and image†¦a fantasy if you will†, regardless of the effect it has on adolescents (Cooper). Which is true, but teenagers are at the point of learning who they are and look to these photos of their idols to help decide, or figure out, who exactly is it that they see themselves being as adults. Others believe that airbrushing protects the eyes of younger minds from inappropriate matters like tattoos, thongs, or smoking. In response, the sooner one learns what the real world has to offer, bad and good, the sooner one realizes that everything isn’t perfect and can make decisions based on actual matters. Parents cannot protect children from the ideas of society surrounding them no matter how much they try. Would one rather children learn by looking at something everywhere around them or by hearing it from a mind not brainwashed by the wrong doings? The governments that allow the use of airbrushing on models and actors could easily pass a law to ban the deceptive practice of airbrushing. But the government won’t act unless the citizens act upon it first. By celebrities themselves opposing the act of an artist reconstructing their photos, and sewing them if done regardless, soon enough there won’t be any airbrushed photos to be released to the public. Previous victims of eating disorders or bullying should take a stand and tell the government, and its people, just how badly these photos affect the generations of society today. If not stopped now, then when will airbrushing ever come to an end? It’s time to end it and stop brainwashing our future. Works Cited A) Catapano, Rosanna. ANAD (The National Association of Anorexia Nervosa and Associated Disorders) n.p. n.d. Web. 22 March 2013. B) Diller, Vivian. â€Å"Is Photoshop Destroying America’s Body Image.† Huffpost Post. N.p. n.d. Web. 22 March 2013. C) Petten Van, Vanessa. â€Å"Photoshop: The Effect On Teen Girls and Why It Needs to be Banned.† Radical Parenting. n.p. n.d. Web. 22 March 2013.